How UI and UX work together?

As a small business owner, it is imperative to know the ins and outs of your website design and how they work, that is why Futuristic Bug, the best website development company has come up with this blog to enlighten you on how the two most important elements of web design – UI and UX – work together.

Let’s delve deeper into the subject! Shall we?

How do UI and UX work together to your advantage in Web Design?

For most young businesses, websites are the digital portfolio that helps them in telling the world about their business, their company’s values and views, and their products and services.

But did you know that a stellar website design can help in contributing to 75% of the credibility of your website?

Yes, that is the reason why it is important to understand the basics of UI and UX design so that you know how they work together to make sure your website is helping you in reaching your business goals.

But let’s describe the meaning of these two acronyms and how they are related to your business website.

1. UX: UX or User Experience is the domain of web design that talks about the critical analysis and logic needed for understanding and planning for a user’s interaction with your products, systems, and services. It consists of usability, design, navigation, and impression. To put the word out simply, UX is about creating a user-centric design. UX design is like the blueprint of a house: it is there to help people usher into the house and move from one room to the next.

2. UI: UI is the acronym for User Interface. This area of web design is more tangible than the UX since you can see and feel the user interface, and nowadays, you can even touch the interface thanks to smartphones and tablets. On the other hand, UX is an intangible entity, you can only feel it but you cannot see it or touch it. The user interface is just a set of commands or menus that help a user in communicating with the website. UI design helps in determining the ease-of-use of a website, and the interactivity the website provides. UI design is just like the paints and decorations on the wall that give the house a feel like that of home.

Both UX and UI work in coherence to produce the best possible experience for the user, and helps in tracing the path for a beautiful end-product.

UI and UX complement each other, one is incomplete without the other and the website is incomplete without both of the elements working in close contact.

While talking about their differences, we have already discussed the differences between UI and UX in our comprehensive blog here. [Provide a Hyperlink to our blog for Futuristic Bug: WHAT IS UI AND UX DESIGN? WHAT IS THE MAIN DIFFERENCE BETWEEN THE TWO?]

Why invest in UX design?

This is the right time to invest in UX design. Visitors to your website and potential customers look at the minute details and judge a website for its user-friendliness, and Google’s recent updates in algorithm point heavily towards UX design ranking signals. The user experience that you provide through your website helps in determining the ranking on Google’s SERPs.

Given below are the top 5 reasons for investing in UX design:

i. UX design helps in improving the user experience by anticipating the needs and wants of your users, then pushing them through your website and making their journey to the end goal a memorable one. Get suggested next steps, CTA buttons and so many more by availing of the best website design services in India.

ii. UX design helps in decreasing bounce rates. If you have a stellar UX design then users are more likely to stay on your site thereby ensuring lower bounce rates.

iii. UX design helps in boosting eCommerce sales. If you have an eCommerce website, then you need a robust UX design. Therefore, there will be lesser acts of cart abandonment, leading to a higher number of purchases.

iv. Helps in reducing customer service costs. If you have an effective UX layout you can save tons of cash on customer service, since people will easily fetch the information they are looking for through your website, without needing to call you through forms, chats, emails, or social media.

v. UX design helps in improving ranking signals. As stated earlier, UX design is a vital ranking factor in Google’s search engine results pages. Therefore, you have to prioritize UX design as a part of your SEO and marketing strategies.

Now, that you know why you should invest in UX design, let’s find out the reasons for investing in UI design.

Why invest in UI design?

UI design or user interface design is the bridge that connects the visitors to your website. This is because UI contains the basic design elements needed to help users in navigating through your website and make calculated decisions.

Given below are the top 3 reasons for investing in UI design:

i. UI design helps in building a brand identity. UI is the selection of color, style of buttons, and typography that help in giving a distinctive design to your website that is effervescent of the ideals, culture, values, and ethos of your brand.

ii. UI design helps in converting visitors to loyal customers. As said earlier, UI helps in setting the tone of a website, so a good UI design will help people in getting into the mindset of converting – contact, download content, or make a purchase decision.

iii. UI design helps in increasing the rate of customer retention. UI design not only attracts people to your website, but a proactive UI design also helps in increasing your rate of customer retention.

Now, that you have figured out the ‘why’ behind investing in UI and UX design, let’s end this on a positive note.

Conclusion

UX and UI are two different and immensely specialized roles related to web design. You can’t assume that all developers are equally adept at both areas. That is why we are your best bet forward, our web designers are equally adept at UI and UX design, and our SEO team will ensure your website ranks higher on Google’s SERPs.

Looking for the best website development company to provide you with the most comprehensive website development services?

Visit www.futuristicbug.com today to get your free quote and see for yourself how UI and UX work in tandem.